The New Normal: Why More Countries Are Developing National Music Strategies – Forbes | Vette Leader

A few weeks ago, Thailand’s Creative Economy Agency launched a strategy aimed at rivaling Korea’s K-pop as a global cultural phenomenon and overtaking it over time. The strategy, according to Chakrit Pichyangkul, director of the agency, aims to globalize Thai popular culture by promoting three pillars – people, business and locations. Interestingly, one of the … Read more